Marketing is one thing, but Social Marketing is a funny thing.  No one likes to feel "marketed to" on social media.  That's why I try to keep my tweets conversational, while still getting the point across.  

The "point" in the following tweets are either for "Engagement (Just for Fun!) or Revenue (Book Rooms!)

My brand does not do promoted tweets or paid ad buys, and we average less than 4 retweets per post, so when we get these many retweets....or make a significant amount of money traced back to our posts, (as we did below) I would call these tweets a success.